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Monday, March 16, 2015

"The Kit" // Kassia Meador, Summer Bummer, EiR NYC & AllSwell Collab






Brought together by a love of surf, sea and all things creative, the ladies behind KASSIA, Summer Bummer, EiR NYC, and AllSwell  have joined forces to create “The Kit”, a zippered neoprene pouch filled with essential items perfectly suited for your next beachy adventure.

Hailing from both the West and East coasts, California surfer and artist Kassia Meador (KASSIA), LA-based designer Alexandra Cassaniti (Summer Bummer), Brooklyn based natural skincare expert Jun Lee (EiR NYC), and founder of bi-coastal creative agency Left Left Right Laura Rubin (AllSwell) are all surfers who share an entrepreneurial spirit, with a mutual love of expressing themselves both on the waves and on paper.


What's in "The Kit?"
  • EiR Surf Mud Pro Stick SPF 50 -- The pro version of EiR’s popular Surf Mud, providing a higher level of sun protection, packaged in a big stick for quick application and longer lasting sessions. Environmentally friendly, all-natural and chemical-free, it was inspired by the Mayan chocolate mask, containing zinc for UV sun protection, chocolate for deep hydration and antioxidants that fight free radicals. Its limited edition packaging features Kassia’s photography.
  • Triangular bar of KASSIA wax -- For those looking to reset ahead of a long surf session, Kassia’s “magic surf wax” is infused with Palo Santo, a tree burned in ceremonies by Shaman and medicine people known for its cleansing and healing properties. Good ju-ju for your board.  
  • Customized AllSwell notebook -- Whether your passion is finding the perfect wave or the perfect word, the journal, half lined (WRITE) and half unlined (DRAW) is awaiting your beachy brilliance. Designed to inspire creativity, it's perfect for writing, sketching, scribbling, making lists and daydreaming. This collaboration edition features Kassia’s photography on the exterior and illustrations on the interior covers of products and pieces from each lady’s collections, as well as items that lend themselves to a full day deployment at the beach: swim fins, a ukelele, an old-school Igloo-style cooler, a cold bottle of Bud, etc.  
  • Summer Bummer Pouch -- All this goodness is tucked inside a 10 x 11 custom Summer Bummer zip pouch made from space-dyed neoprene, using a print taken from KASSIA’s new wetsuit line. Resilient to water, made in California and featuring Summer Bummer’s signature oversized zipper, the pouch is perfect to use either as a clutch or a bag within your bag.


Charitably conscious and locally sourced, The Kit retails for $195 with 10% of the proceeds benefiting non-profit Waves For Water, working on the front-line to provide clean water to communities in need around the world. Limited sales are available in-store on the East Coast at Warm (in New York’s Nolita) and on the West Coast at The General Store (Venice, Los Angeles).