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Sunday, November 23, 2014

Just Passing Through New Zealand


Top / Amuse Society | Shorts / AG Jeans | Sunnies / Sunday Somewhere | Satchel / Sunday Somehwere | Shoes / Reef | Necklace + Rings / Wild Heart Jewellery | Bangles / Republic of You

My fellow long haired ladies -- how good is it to tuck those locks away every now and then under your favorite fedora? Such a nice way to show off a lovely back detail like on this rad Amuse Society sweater, or to just have it out the way for once?! 

I'm on the road in New Zealand at the moment with my dear friend Carly Brown, camping out of a 1966 VW kombi called "The Mystery Machine" and having the most epic time of my life. I am so blessed to live a life of surf x style x spirit, getting to explore this beautiful Earth along the way.  When Just Passing Through, I've got my list of key items I can't live without -- most importantly, a comfy pair of CUTE flats that hold up in just about anything. Paired back to a sweater that can be layered, denim shorts, and accessories for all occasions (practical and pretty), it's easy to be comfortable in long car trips, or for sleeping under the stars. Plus, its fully an outfit that can be worn for 2-3 days straight (as I've successfully tested myself :) 

Scored epic waves today in Shipwreck Bay today, can't wait to see what unfolds on the rest of this journey! 

Friday, November 21, 2014

Buzzing on Surf Culture // Byron Bay Surf Festival 2014


Here it is ladies and gents -- the Byron Bay Surf Festival highlights reel. It's so incredible to see this video capturing, in absolute perfection, the essence of this magical weekend. This is why we live here. This is what makes Byron so special; our collective passion for a fleeting moment in the sea that inspires every action we take and shapes our ideals of what defines an affluent lifestyle. Breeding conscious, creative beings seeing life alone as an excuse to celebrate, this festival is one giant acknowledgement of how truly blessed we are to live Byron Bay. With so many rad, friendly faces in this vid, and so many noteworthy events, performers, and artists on showcase, it's obvious this is a town worth celebrating, and a community worth cultivating. Thanks to all the amaaaaaazing team members who made this weekend possible, as Creative Director of the festival I am so honored to be a part of the fruition of such an event. So for those of you who were there -- here's a chance to recap on this electric experience, and for those who couldn't, here's a chance to see what all the buzz is about.
 Enjoy!

Sunday, November 2, 2014

Island Earth // Support the New Film by Cyrus Sutton

Photos: Cyrus Sutton

My friendship with the incredibly inspiring Cyrus Sutton started just around a year ago, with a cup of coffee and a serendipitous displacement of two nomads in LA. I was visiting my brother after an extended stay in Australia and Cyrus was on the road in his van, journeying up the coast before hopping on a plane to Japan. It was only our second time meeting, but I had questions that needed answering and my instant sense of familiarity with Cy gave me confidence to go deep quick. He didn't mind one bit. We both spoke candidly about our struggles with a dual life -- leading an online pursuit while passionately engaging a reconnect with nature through surfing and camping. How do you manage it? was my consistent quest for clarity. Perspective, was Cyrus' overall answer. Always take time for yourself in nature, don't be scared to "check out" for a bit, and most of all, remember what's truly important. 

"Whatever scares you," he said, "do that."

A couple weeks later he encouraged me to come to Quail Springs in the desert outside Ojai, California, to a Permaculture Design Course that would change my life forever. The principles of self sufficiency, agricultural empowerment, and synchronicity of human systems with those already existing in nature made so much sense to me. One system stood out to me in particular -- the Ohana system -- an ancient Hawaiian method of agriculture (literally meaning "family") which worked with the sloping landscape and left certain areas as sacred, alone to flourish without the tampering of human hands.

When Cyrus told me he was going to Hawaii to make a film about the return to local food systems and the battle against Monsanto, I knew this would be an incredibly important film in revealing the truth about the treatment of our food. As Hawaii is a hotbed of GMO experimentation, the islands are ground zero for discussions on the safety, efficacy and sustainability of chemical use in industrial agriculture. Through interviews with prominent politicians, doctors, organic farmers, scientists, activists and local residents, Island Earth exposes the real risks of relying on a food production system where six chemical companies are in control of the world's most basic necessity.

While Island Earth explores the difficult and much-debated issues of genetic modification and experimentation on food, the film also proposes solutions through characters who are dedicated to growing and eating locally in a state that imports more than 85 percent of its food.

The money raised on Kickstarter will support the completion of the film so that it may serve as a resource for those individuals working to change the ways in which we grow and consume food. Please check out the trailer and do whatever you can to help this film thrive.




When were you first inspired to make Island Earth? At what point did you know this was a story that needed to be told?

I've been looking for a setting to show the back to land movement that's been going on all over the world right now. With the GMO debate going on and Hawaii's amazing growing climate, I knew it was holding a great story. Other than that idea, Hawaii just really pulled me in. It sounds triply to say but I feel I was called here to make this film for reasons I don't know yet. Some pretty strange and positive stuff had happened since starting the project lets just say that.

How long did you spend in Hawaii making the film? Tell us a little but about the people you encountered and the stories that stuck with you when researching GMO testing in paradise.

I was for here 3 months before heading home to Californian summer to edit. Now I'm back traveling across the islands to gather more footage. The reason I'm talking about GMOs in the film is because it's the only issue around food which has people from all walks of life sharing their problems with and solutions to the ways we grow our food. I've been fortunate enough to talk with many scientists, public health officials, farmers and local people about the future of agriculture  on Hawaii and the rest of the world.

What is the current status of the Monsanto vs. Hawaii Agriculture debate? What are some of the obstacles faced by the local governments when standing up to this mega chemical corporation?

It's complicated, this film is going to expose a lot of stuff that isn't widely known about the issue. When people are informed they become powerful.  When we know what's really going on then Monsanto and the other chemical co.'s will simply be a catalyst for change. A shift in consciousness, a shift from uneducated consumers to educated producers and discerning consumers, is what this film will help create.

Many might say it is pointless for us to attempt to take on such a powerful corporate force who will only continue to find loopholes in the system and engage in corrupt business ventures and marketing until their agenda is met. After making this film, do you feel slightly hopeless in the system or inspired and faithful in the work being done by Hawaii's local advocates for clean food?

Complaining about problems always eventually leads to hopelessness or disillusionment of some sort, actively working towards the solution you want to see is an initially harder but much more effective and rewarding endeavor.

What is your biggest take aways from making this film?

The future is happening now and we can all be apart of it. There's nothing to fear but apathy. Overpopulation with people working against nature is a problem, a growing population of humans working within nature's laws will only help our situation.

What is your goal with the film and how can we help?

We aim to make a film that can help others working to change the ways we grow and consume food. You can help by learning more about this issue via the Kickstarter link. Please consider donating and sharing this with friends who are passionate about where their food comes from and how to change the problems we face.

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Follow Cyrus' journey on Instagram
@cyrus_sutton

his blog at

and his platform for progressive films and DIYs on


Thursday, October 16, 2014

Meet Moonjelly ☽✧



Wetsuits / Moonjelly | Bikini / Kokoh Bikini | Bracelets / Pura Vida

I n s p i r e d . That is how I feel after every time I leave Japan. There is a commitment to creativity that thrives in everything -- food, art, style -- and an artfulness that proves synonymous with Japanese culture. So to be approached to collaborate with Japanese wetsuit artisans Moonjelly (cutest name ever...) as they venture into the Australian market is something I feel absolutely honored to be a part of.

With absurd attention to detail and a customized approach to wetsuit building, Moonjelly uses only the best neoprene fabrics to translate your personal style into a wetsuit to own for the next 10+ years. My beautiful friend Maki had to take over 30 measurements to fit mine properly, and without making one request, the designers created an absolute dream print/color scheme while making the softest, most comfortable wetties I've ever owned. Lucky girl I am...

But you can be this lucky too! For the first time ever in Australia, you will have the opportunity to shop Moonjelly Wetsuits next Saturday the 25th at their Tipi Pop Up Shop at the Byron Bay Surf Festival. See the variety of custom prints and colors, have a feel for yourself, get measured, and meet the team looking to dress the Byron lineup. 

And if it's bikinis your craving this summer…right next door will be the Kokoh Bikini Pop Up Shop for the latest in bright, cheeky cuts for rocking a perfectly tanned bum :) 

For more on Moonjelly click here

Follow Moonjelly on Instagram and Facebook

To see the full lineup of brands at the BBSF Tipi Pop Up Block click here

Thursday, October 9, 2014

Portfolio // Byron Bay Surf Festival Tipi Pop Up Block 2014 Lookbook





Byron Bay Surf Festival presents
Tipi Pop Up Block 2014 Lookbook 
Featuring Brands to Shop + Experience on Sat 25 October

Banks
Sanuk
Golden Breed
Moonjelly
Hippy Tree
Children of the Tribe
The Beach People
Rue Stiic
Free People
Patagonia
Sanuk
Kiss Max
TOMS
Smile

Credits:

Photography: Carly Brown 

Creative Director/Stylist: Lex Weinstein 

Models: Lydia Kirwood + Manu Des Fours

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I'm so, so, SO excited to release this editorial featuring all the brands coming to the BBSF Tipi Pop Up Block on Saturday 25 October. This is my first job as Creative Director, bringing my vision to life from start to finish. I'd also never produced a fashion shoot other than those for my blog, I have gained so much respect for the behind the scenes work put into place to make shoots possible. Models Lydia Kirwood and Manu Des Fours were absolute legends to work with and having my sister Carly Brown behind the lens was such a treat. With such an epic team, the final result came as no surprise and I'm so happy to share the final product!

 As Style + Design Director for the Byron Bay Surf Festival, we have been working non stop for months, hand picking brands from all over the globe to line Apex Park, Main Beach Byron Bay in 18ft. tipis in a parade of Pop Up Shops. This is my second year on the Creative Team for the festival, and I feel so lucky to live in an area where an event like this is possible. Grass roots in nature, the Byron Bay Surf Festival makes forward thinking, sustainable efforts in every way possible. Almost all food stalls are certified organic, market stalls include one of a kind, hand made artisan work, and topics of lecture in the presentation yurts consist of everything from sustainable surfboard shaping, to environmental issues, to surf yoga classes. The Tipi Pop Up Block offers brands the opportunity to connect with the community in a way that is personal, interactive, and a true demonstration of the spectrum of start up to success. Its an incredibly unique weekend of surf culture, lifestyle, and education. Hope to see all your beautiful faces there!

For more information on the Tipi Pop Up Block check out byronbaysurffestival.com/lifestyle